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Search engine optimisation (SEO)

January 13, 2019

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Search engine optimisation (SEO)

Why do we believe in SEO

Search Engine Optimisation (SEO) is a fundamental part of today’s online marketing mix. Every successful company understands that optimising their web assets (website or app) for search engines is a MUST if they want to build a strong and wealthy online business presence. 

But WHY? According to BrightEdge, one of the leaders in search engine technologies, 81% of all B2C and 94% of all B2B customers will perform an online search before making a purchase. That’s why brands have integrated strong SEO strategies into the online marketing mix which allows them to position their services and products highly in the search engines’ results, hence, attract more customers towards the bottom of the sales funnel. The results show: 51% of all prosperous websites’ traffic is generated by search engines and over 40% of their revenue is captured by organic search.

You need to know that SEO is a long-term lasting investment which results in increased highly targeted traffic, improved conversion rates, better credibility and trust, leveraged user experience and usability, and a solid brand equity. Optimising for search engines is the most cost effective method to earn more business which can be then easily measured and justified.

How SEO works

To achieve a strong SEO performance we have established a holistic framework based on more than 12 years of experience and knowledge gathering. Our approach is following a well-established process based on best practices and principles.

The process

  1. Scope & alignment
    Understand business, market and industry; define business goals, objectives and KPI; allocate assets and resources; build a roadmap and timelines; etc.
  2. Research
    Discover user needs; analyse competitors; gather internal brand knowledge; etc.
  3. Strategy
    Build a solid and highly customised SEO strategy which helps to reach business goals through effective tactics and actions.
  4. Implementation
    By following a pre-define roadmap implement short/long-term planned initiatives in order to deliver desired results.
  5. Report & analysis
    Constantly monitoring, analysing and using valuable data insights to properly adapt the SEO strategy to the existing market environments.
  6. Scope & alignmentUnderstand business, market and industry; define business goals, objectives and KPI; allocate assets and resources; build a roadmap and timelines; etc.

What services do we deliver

SOME of our services include:

  • SEO audit
  • Keyword research
  • Topical mapping
  • Technical SEO
  • Content SEO
  • External SEO
  • Performance SEO
  • Mobile SEO
  • Social SEO
  • Local SEO
  • International SEO
  • And more…

*All of our services are carefully selected and customised based on our clients’ profiles. We strongly advise you to give us a call, so that we can consult and provide the most effective plan based on your business needs and goals.

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